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R.P.I.E is a model which can be used by all public relations professionals as well as any body else who is attempting to put an idea into action or solve some sort of problem.

When asked what do public relations professionals do, there is not just one answer for that question. Public relations professionals work in many different fields. The textbook gives an example of public relations agent Karen Hughes, who alongside President George W. Bush helped to calm a nation shook up after the tragedy of 9-11-01...

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