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Topic: Miscellaneous
Number of pages / Number of words: 2 / 402
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Thus, despite success in the implementation of the MC, NBIC's senior management were still skeptical about it.


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Case Author(s) Suresh Kotha Andrew Fried

University International University of Japan

Abstract The National Bicycle Industrial Company (NBIC), Japan implemented a mass-customisation (MC) strategy by using a self-developed state-of-the-art A“Panasonic Ordering SystemA” (POS) in its custom-factory...


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