Buy custom Product Placement on American Idol A study of Burke's Pentad and Barthes Semiotics Theory 
    
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So here it is:
? Act
o Coca-Cola, AT&T, and Ford strategically place there products on American Idol.
? Agent
o American Idol, Coca-cola, Ford, AT&T, the contestants, the judges, the host, the audience
? Agency
o Fox Television Network
? Scene
o Well the whole point in American Idol is to show viewers the talent (or lack thereof) that people have...
        
        
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But as far as the scene of product placement is concerned there is so much to talk about. First, the biggest product that is placed on AI is Coca-Cola. It is everywhere. There is a couch that contestants sit on that is red and says Coca-cola. There are Coca-Cola glasses sitting in front of the judges...
        
        
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