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(Bauder, 1999)
New technology is making product placement in movies easier and easier. Bauder reported, "TV viewers probably barely noticed the Coca-Cola can on a desk and the Wells Fargo billboard in the background of a recent episode of UPN's drama "Seven Days.'' The actors certainly didn't notice --because the soda can and billboard weren't even there when the series was filmed...
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It was the first prime-time test of a technology that allows advertisers to have products digitally added to a scene, a practice that could blur beyond recognition the line between entertainment and advertising." (Bauder, 1999) He went on to comment, "The product placements were quietly done as an experiment during one episode two weeks ago to gauge viewer reaction...
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