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This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines.
- organizational goals
- business objectives
- marketing/sales objective
- service-delivery or brand/product objectives
- communication objectives
people who we are talking to;
- the community at large – living near or affected by your business
- employees, managers and practices
- customers – past, present and future
- money market – shareholders, investors, banks and insurers
- distributors, agents, wholesalers and retailers
- potential employees, consultants and agents
- opinion leaders, media and press, activists, lobbyists
Measurement and evaluation
- every national newspaper featured the website on more than one occasion
- increase in the number of registered users
- increase in the number of hits per month
- most searched website
YOUR SECTOR:
Profile of market or sector: size, dynamics, trends
Circle the words in bold that apply to you:
Is your market big, medium-sized or small?
Is it a fast-changing or slow-changing market?
Is it a growing or static market?
Your organization’s status and reputation
Circle the words in bold that apply to you:
Would you say your customers were loyal or opportunist?
Would you say your suppliers were loyal or opportunist?
Would you say your customers and suppliers saw you as a big or a small company?
Competitor’s status and reputation: role models
Circle the words in bold that apply to you:
Would you say that, in the main, your customers were old, young, middle-aged or a balance of all three?
Are the mostly male, female or a balance?
Would you say they were rich, poor or reasonably well off? (Use your own judgment here...
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This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines.
- organizational goals
- business objectives
- marketing/sales objective
- service-delivery or brand/product objectives
- communication objectives
people who we are talking to;
- the community at large – living near or affected by your business
- employees, managers and practices
- customers – past, present and future
- money market – shareholders, investors, banks and insurers
- distributors, agents, wholesalers and retailers
- potential employees, consultants and agents
- opinion leaders, media and press, activists, lobbyists
Measurement and evaluation
- every national newspaper featured the website on more than one occasion
- increase in the number of registered users
- increase in the number of hits per month
- most searched website
YOUR SECTOR:
Profile of market or sector: size, dynamics, trends
Circle the words in bold that apply to you:
Is your market big, medium-sized or small?
Is it a fast-changing or slow-changing market?
Is it a growing or static market?
Your organization’s status and reputation
Circle the words in bold that apply to you:
Would you say your customers were loyal or opportunist?
Would you say your suppliers were loyal or opportunist?
Would you say your customers and suppliers saw you as a big or a small company?
Competitor’s status and reputation: role models
Circle the words in bold that apply to you:
Would you say that, in the main, your customers were old, young, middle-aged or a balance of all three?
Are the mostly male, female or a balance?
Would you say they were rich, poor or reasonably well off? (Use your own judgment here...
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