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Great in-flight service of their Singapore girl as a strong niche where many competitors especially budget airlines are unable to fight against and SIA ability to gain competitive advantage.
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The wide range of available airlines adds to the bargaining power of the consumers, whereby they can switch to other options at a low cost...
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Together with a strong brand name as a trendsetter in the aviation industry, particularly in terms of service excellence, innovation, and safety, coupled with consistent profitability are very strong niche where many competitors especially budget airlines are unable to fight against and SIA ability to gain competitive advantage...
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