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The ability of customers to put the firm under pressure and it also affects the customer's sensitivity to price changes.
? buyer concentration to firm concentration ratio
? bargaining leverage
? buyer volume
? buyer switching costs relative to firm switching costs
? buyer information availability
? ability to backward integrate
? availability of existing substitute products
? buyer price sensitivity
? price of total purchase
? RFM Analysis
The bargaining power of suppliers
Also described as market of inputs...
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The ability of customers to put the firm under pressure and it also affects the customer's sensitivity to price changes.
? buyer concentration to firm concentration ratio
? bargaining leverage
? buyer volume
? buyer switching costs relative to firm switching costs
? buyer information availability
? ability to backward integrate
? availability of existing substitute products
? buyer price sensitivity
? price of total purchase
? RFM Analysis
The bargaining power of suppliers
Also described as market of inputs...
Essay fragment
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