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Essay's paper info
Topic: Miscellaneous
Number of pages / Number of words: 11 / 3054
Essay's paper body

Pepsi is placed in a market which is rather mature and not growing very rapidly. This makes it more challenging for the company to find new fronts which will generate new sales and new customers.

Another marketing issue concerns Pepsi's Aquafina promotion mix. Aquafina is water with no taste or odor, which makes it difficult to differentiate from the market...


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Given that their products are placed in a market with over 800 competitors, the big question for Pepsi is how to promote Aquafina effectively. Pepsi already tried several initiatives to attack the market, with both spring water and sparkling water, but each failed. Moreover, subsidies such as Evian and Perrier have already established a much stronger image and brand which makes them more dominate in the water market...


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General points of the essay

Women's magazines continue to be a growing media market. A Success Story Of Reliance Infocomm In A Mature Market Can Two Such Different Companies Find Success In Today's Market? China’S Rapidly Growing Economy And Its Pending Implosion Customer Acquisition And Keeping Customers In Today’S Volatile Market Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. India's growing prosperity opens up a new market for luxury-goods firms PepsiCo market segmentation Pharmaceutical Sales Market pepsi/coke market conditions Winning Customers & Market Executive Summary: How HR makes a company money Market Research - Satisfaction with cars (Indian Customers) PEPSICO & Aquafina What constitutes good customer service and makes a company in the fast food industry indispensable?

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