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The facts were provided by various journals and the organizational representatives.
The Change Of Mobilink Identity: Reshaping Communication
The best that such changes can do is to reassure consumers that the company is concerned about how it looks. Brands do have to maintain a modern look, and the visual identity needs to change over time...
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But the key to successfully affecting a new look is evolution, not revolution. Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance. If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments to the brand...
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HR AND ORGANIZATIONAL CHANGE
Journals And Professional Paper
Leadership and Organizational Change
Leading Organizational Change
Organizational Change Models
Organizational Change
Organizational change at Continental AG
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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