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Currently both products have been launched in the US and since the issue has not been legally contested, or reported to the NAD, the competitive arena is private between P&G and Colgate. In order to compete effectively in the oral care market it is important to shape consumers perceptions which are primarily done through advertising...
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In order to compete effectively in the oral care market it is important to shape consumers perceptions which are primarily done through advertising. Regulatory bodies such as NAD and more so The US Government have some authority in defining the rules of the game but only once an issue is contested.
As mentioned previously, critical information that could affect the resolution of the issue is scientific evidence that P&G’s product is better than Colgate’s...
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P&Amp;G Vs Colgate
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