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Essentially, well structured and defined organisational communications are the force that can determine an organisation's ability to pursue its stated goals.
Internally, organisational communications enable management to communicate the organisation's goals to the workers and help make them understand and convince them that achieving these goals requires all members to utilise their resources together as a team...
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They can maximise productivity, worker-management harmony, minimise strife and non-productive time. Externally, organisational communication can increase the company's market share, sway people toward the message being promoted by the organisation, minimise any negative publicity that may occur and many other benefits...
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