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Educate on time it takes to install since plumbers can't keep up with current demands
iii. Offer incentives to allow plumbers to try it out, once they try ? satisfied
1. Give first unit for free
2. Offer reduced price (rebate of $100, for the first year until market is penetrated)
3. Provide education of installation process (i...
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Provide education of installation process (i.e. do more demonstrations)
4. Capture apprentice plumber market share, since it's so easy to install ? drive competition and awareness for other plumbers.
iv. Offer guarantees for service since plumbers are worried about repairs and re-installs
1. Have Aqualisa take on more of the risk ? provide repair service
2...
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Notes on Aqualisa Quartz Case Study
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