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Its grow was due to ?word of foot' advertising, rather than television ads. Nike's first TV commercials ran in October of 1982 during the New York Marathon broadcast. Dan Wieden co-founder of Weiden & Kennedy advertising agency out of Portland, Oregon was the responsible of coining the now-famous slogan of "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution...
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In the 80s, Nike expanded its product line to many other sports as regions throughout the world. On 23 October 2007, it was announced that the sport apparel supplier Umbro, known as the manufacturers of the England national soccer team's kits, had agreed to be bought by Nike.
Introduction to International Business & Global Marketing 4
Marketing- Nike's marketing strategy is an important component of the company's success...
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