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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
24 / 6541 |
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Nike hired 800 public relations experts which they dispatched to produce counter-stories. They hired Ambassador Andrew Young to write studies to counter charges and studies of activies.
RESPONSE 3 - From 1996 to 1998 Nike is engaged in a Limited Response 3: Strategic Awareness. Environmental and social audits (limited) have been conducted by major accounting houses, but no changes were implemented in any environmental agenda until the release of the Andrew Young audit by a "disgruntled" Nike employee to the press was a major source of embarrassment to Nike...
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Environmental and social audits (limited) have been conducted by major accounting houses, but no changes were implemented in any environmental agenda until the release of the Andrew Young audit by a "disgruntled" Nike employee to the press was a major source of embarrassment to Nike. It has resulted in front page articles, ESPN reports on television, and is the subject of movies, such as Michael Moore?s "The Big One...
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