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Miscellaneous
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| Number of pages / Number of words: |
20 / 5551 |
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But any enthusiasm Pat shared with Lance was tempered by the realization that entering a new market would take time and resources, and, in the end, might not be any more fruitful than improving the unit's marketing efforts.
To Lance, he said, "It certainly does look like there's some potential for us to expand our efforts into other markets, but there's a lot of information we need to know before we make such a decision...
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Let's make a list of questions we need to answer."
Pat and Lance created a list of questions to answer regarding this new market opportunity. The list addressed issues such as quantifying market potential, determining 3DV-LS's competitive advantage, and identifying threats and weaknesses to market entry...
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