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Boeing has much to gain by Airbus' decision to
delay the project, yet the market forecasts are not going to change significantly in the short?term.
We believe that Airbus has created a superior forecasting model. Within the VLA market, only Boeing's
747 and 777 aircraft are competitors. They currently average 46 and 52 aircraft sales respectively per year...
        
        
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Within the VLA market, only Boeing's
747 and 777 aircraft are competitors. They currently average 46 and 52 aircraft sales respectively per year.
Calculating 4.8% growth, by 2008 when Airbus expects to be at full production those demand numbers will
have grown to 70 and 79, respectively. Furthermore, Boeing claims that 40% of its customers purchased
for the range of the aircraft...
        
        
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                                    Assignment Brief: Compare and contrast the strategies of Boeing and Airbus in the civil aviation industry.
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