Political figures apply management of visibility by the use of visuals and this is how they communicate to the public. The media has been a main medium in which the visuals are projected. Nevertheless, despite the actual capability of the political figure in proving his worth the public, the public relation specialist focuses more on personal image and style rather than political essence...
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This has become more important with the convergence of the partyâs ideologies. In addition, journalism also displays bigotry and lean towards the production of these political figures . The visibility of the political figure is increased as a result. In order to achieve a more increased effect, a careful construction and detailed management of the personal image is needed to enable a considerable command over the political process and also limit public scrutiny...