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Essay's paper info
| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
24 / 6589 |
Essay's paper body
We
conclude by discussing how a brand's positioning can be evolved over time.
Positioning Fundamentals
A statement of a brand's position is typically developed by the brand man-
ager.Ideally,it is grounded in insight about the goals and perceptions of a tar-
geted group of consumers. Managers develop formal positioning statements
to ensure a shared vision for the brand throughout the organization and to
guide tactical thinking...
Essay fragment
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We
conclude by discussing how a brand's positioning can be evolved over time.
Positioning Fundamentals
A statement of a brand's position is typically developed by the brand man-
ager.Ideally,it is grounded in insight about the goals and perceptions of a tar-
geted group of consumers. Managers develop formal positioning statements
to ensure a shared vision for the brand throughout the organization and to
guide tactical thinking...
Essay fragment
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