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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
20 / 5589 |
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IS allow dynamic marketing communication between personnel in corporate planning, accounting, advertising and sales promotion, product management, channels of distribution and direct sales. These systems also relate to marketing strategy, marketing planning and the entire marketing management process...
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Today interorganizational relationships and interorganizational information systems (IOS) have become a common form for processing transactions and there are many examples of IOS that create electronic linkages between firms (see Bakos, 1991; Cash and Konsynski, 1985).
IT has a key role in new flexible organization forms such as strategic partnerships and cross-functional networks...
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