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Gaining Subsidiary Input: Multiple Linkages
Important Problem with highly centralized operations:
1. Those at the center who are responsible for developing a new product or process may not understand market needs.
2. Those in subsidiaries required to implement the central innovation in different national markets are not committed to it...
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Those in subsidiaries required to implement the central innovation in different national markets are not committed to it.
II. Responding to national needs: Market Mechanism
On of the key elements in achieving this difficult organizational task is the company's willing ness to use internal "Market Mechanism" for directing and regulating the central activities...
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