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Then there is
product placement in television and movies. In some ways,
seeing actual products that people recognize from daily life
makes the television and movie sets appear more realistic.
So in that way, entertainment media may be reflecting the
American people. But, a lot of the brand name products
used on movie and television sets are there because a
corporate sponsor paid to have their product included the
media content...
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But, a lot of the brand name products
used on movie and television sets are there because a
corporate sponsor paid to have their product included the
media content. This has become fairly common, and is a
smart means of advertising. What is shown on TV and
movies looks real to people, so if their product is included
in a popular sitcom or movie, the company will most likely
find quite an increase in market sales...
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General points of the essay
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Censorship of Violence in Television Media
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Television, Movie, and Music Violence and the Impact on Teen Behavior
The Effect of Brand-Name Placement on Television Advertising Effectiveness
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violence on television
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