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The woman is in bright light and is wearing bold red lipstick so stands out whereas the men are in dark lighting, this is to make the woman stand out event more this implies that the fragrance makes you stand out and as she is surrounded by men it implies that the scent attracts men. The looks on the men's faces look intrigued as if the scent gives off an impression of mystery this again links to originality and would help sell the fragrance if a woman felt she was being original...
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The looks on the men's faces look intrigued as if the scent gives off an impression of mystery this again links to originality and would help sell the fragrance if a woman felt she was being original. Also the red lipstick used on the woman emphasises lust and again shows the theme of attraction in the picture...
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