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Lindenmann stated that the Dole Food Company launched a national campaign with the CD_ROM. Fifty thousand copies of the CD-ROM were distributed along the teach support material to thirteen thousand schools across the United States.
I found Dr. Lindenmann's article very insightful. I have ready about ties measurement reports before, but it helps to have a look inside of them...
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Lindenmann's article very insightful. I have ready about ties measurement reports before, but it helps to have a look inside of them. I have found it hard in the past to understand how these impact studies were conducted and it helps to have look inside of them and see how the final numbers are obtained...
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General points of the essay
Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education
Food Labels, Nutrition Information and Food Additives
Advertising and Public Relations in the United States
What constitutes good customer service and makes a company in the fast food industry indispensable?
Food and Nutrition
Bob Dole
Bob Dole: A Race To The Top
Elizabeth Dole
Food, Nutrition And Weight Loss
The Dole Shouldn’t Be Free
The Case For Work For The Dole
How Dole Could Have Used The Issues To His Advantage
Public Relations Campaign Strategy
Public Relations Campaign: Overview Paper
Public Relations Campaign: Strategy Paper
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