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McLamore in 1957.[4] Not all introductions have had the success of the Whopper; BK has introduced many products which failed to catch hold in the marketplace.[5][6][7] Some products that have failed in the US have seen success in foreign markets, where BK has also tailored its menu for regional tastes ...
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Beginning in the early 1980s, its advertising began to lose focus; a series of less successful ad campaigns created by various agencies continued for the next two decades.[10][11] In 2003, Burger King set about resuscitating its moribund advertising with the hiring of the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B)...
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