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The product carries a low price point and can easily be consumed with one hand. The Snack Wrap has been a huge hit, with sales exceeding the company's projections by 20% (Christensen).
Threats: Major threat to McDonald is relationship between the management and the franchise dealers. "Franchisees that have seen the chain as stuck in rut have been jumping ship to faster growing rivals"(Dess, Lumpkin & Eisner, 2007, p...
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"Franchisees that have seen the chain as stuck in rut have been jumping ship to faster growing rivals"(Dess, Lumpkin & Eisner, 2007, p. 692). Another treats to McDonald's is the lock of growth opportunities domestically. Since the market is soaked it will be difficult for the company to achieve double-digit growth...
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