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beef, catsup, pickle); cheeseburger (same as basic but with cheese added); Quarter Pounder (basic but with 1/4 pound of beef); Big Mac (2 beef patties, two buns, cheese, lettuce, tomato, pickle and sauce.
In America, McDonald's has approximately 42 percent of the fast food market. Its' major competitors are shown in Table 1 below...
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Its' major competitors are shown in Table 1 below.
Table 1: McDonald's and its Competition
Company Market Share (1998) Market Share (1997) # Stores # Countries
McDonald's 42 44 24,000 111
Tricon* 29 24 29,200 100
Burger King 20 18 10,000 55
Wendy's 13 12 5,200 17
(Source: Hoover's Business Reports)
* TRICON Global Restaurants is KFC, Pizza Hut, and Taco Bell and is a former PepsiCo subsidiary...
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