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As Dell being one of the big gamers in the computer market and to keep its Increasing market share and revenues that Dell gained due to its strategy that is often called as a singular strategy which is to build and sell products cheaper and more efficiently than their competitors. With HP, IBM and Lenovo adopting profitable techniques and selling their products cheaper dell was forced to adopt new techniques to its strategy to gain their market share back...
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As Dell being one of the big gamers in the computer market and to keep its Increasing market share and revenues that Dell gained due to its strategy that is often called as a singular strategy which is to build and sell products cheaper and more efficiently than their competitors. With HP, IBM and Lenovo adopting profitable techniques and selling their products cheaper dell was forced to adopt new techniques to its strategy to gain their market share back...
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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