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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
11 / 2894 |
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This led the formation of Perodua, a joint venture between UMW Corporation Sdn Bhd (38%), Daihatsu Motor Co. Ltd. (20%), MBM Resources Berhad (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn. Bhd. (5%).
Perodua was formed by the government to produce compact cars which are cheaper and accessible to Malaysians...
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Such positioning ensured it didn't cannibalize market share from Proton. In fact, the deliberate segmenting of markets is evident where in the United Kingdom, Perodua cars are actually sold by Proton dealerships.
Since commencing operations in 1994, Perodua has sold approximately 800,000 vehicles by the year 2004 ? a tremendous achievement by an industry newcomer in 10 years...
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