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(Kudler Intranet)
Yet another method of marketing research being used is Direct mail promotional literature. This will be sent to select high-income zip codes to solicit customers. These pieces will contain information about the array of products and services offered by Kudler. Kudler will then be in positioned in a place to interact with others interested in exceptional quality foods for entertaining and everyday use...
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Kudler will then be in positioned in a place to interact with others interested in exceptional quality foods for entertaining and everyday use.
Although Kudler Fine Food continues to reach new revenue highs, there are several areas' in which the company may benefit from continuing market research. One such area would be to find the link between kudler repeat buyers and those who only purchase once and move onto another retailer...
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