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The Scarborough analysis has confirmed that people have different frames of reference when shopping, one for each store (their study was between Wal-Mart & Target)
? Target also does not have a reputation as a household store, most people do not go to Target to pick up household necessities, as they often do with Wal-Mart
? The clothing business is hard to break into, and already some critics have said that Target's clothes are not as well made as places like the Gap...
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Target will need to avoid problems like this, if they expect continued success in the retail market
3. Marketing Objectives
4. Marketing Strategies
4.1. Target Markets
Target's target markets are lower income consumers (according to our text) who are about 40% of the U.S. market. Even so, I believe that they use a differentiation strategy in targeting their consumers...
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