They all know that it takes more than just commercials to get people to purchase their products and services.
Geico is a great insurance company and they are always thinking of creative ways to let consumers know about their products and competitive rates. One of the most notorious ways of them getting across to customers is by using their mascot which is a talking gecko with an English accent...
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He talks about the low rates that they offer and at the same time adds some humor to the ad. Using marketing techniques like this helps keep the attention of the consumer no matter what age they may be.
Verizon Wireless is always pointing out the fact that their network is the most reliable. Their marketing technique is to show different situations that people have where they need a great network...