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Size of usage or purchase units are mutually determined with packaging decisions. Package sizes are influenced by consumption behavior and in turn influence that behavior. Packaging is directly related to price because of its cost (both direct cost and indirect cost resulting from the impact or shipping and handling), and because of its direct relationship to the size of the purchase unit...
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(About, 2006)
Promotion is really itself a mix of elements that are used to inform and persuade. These include: personal selling, advertising, sales promotion, publicity, and public relations. Each has a role and each requires its own set of skills and resources. The different elements of the promotion mix can in some cases be traded one for the other...
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