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The right amount at the right time in the right place should be factored in this decision process. The basic concept is getting the product or service to the consumer in a profitable time through reasonable means. Placing the product properly is done through intermediaries referred to as channel of distribution...
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The basic concept is getting the product or service to the consumer in a profitable time through reasonable means. Placing the product properly is done through intermediaries referred to as channel of distribution. This is comprised of manufacturers, wholesalers and retailers who make a product or service available for consumer use (Business Encyclopedia, 2008)...
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Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
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