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honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1]
Stakeholder-orientated framework, analysing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole).
Process-orientated framework, analysing ethical problems in terms of the categories used by marketing specialists (e...
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consumers, competitors, society as a whole).
Process-orientated framework, analysing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement).
None of these frameworks allow, by themselves, a convenient and complete categorisation of the great variety of issues in marketing ethics
Market audience
Ethical danger points include:
Targeting the vulnerable (e...
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