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The United Kingdom's Chartered Institute of Marketing (CIMU) expresses the term as being "the management process for identifying, anticipating and satisfying customer requirements profitably" (http://www.marketingprofs.com/). Similar to the initial definition given, one popular marketing textbook gives this definition: "Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives"
(Contemporary Marketing Wired (1998) Boone and Kurtz...
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Dryden Press;
http://iws.ohiolink.edu/moti/homedefinition.html).
In addition to the various associations mentioned above, other individuals have contributed to the definition of the term marketing. Leading marketer and best-selling author Brian Norris uses this definition: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow, refer, upload, download,
Marketing Defined 4
obey, reject, conform, become complacent to someone else's products, services or values (http://www...
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