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Marketers must work to develop detailed profiles of each segment, focusing on any number of variables that may differ among the segments: demographic, psychographic, geographic, behavioral, needs-benefit, and other factors may all be examined. Marketers should also attempt to track these segments' perceptions of the various products in the market using tools such as perceptual mapping...
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Marketers must work to develop detailed profiles of each segment, focusing on any number of variables that may differ among the segments: demographic, psychographic, geographic, behavioral, needs-benefit, and other factors may all be examined. Marketers should also attempt to track these segments' perceptions of the various products in the market using tools such as perceptual mapping...
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