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Topic: Miscellaneous
Number of pages / Number of words: 2 / 550
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Make doubly sure that the bottom half of a graph depicting a ‘significantly upward’ trend in growth has not been chopped off in the annual report of a respected industrial company. And so forth. Not necessarily rocket science, but mostly user common sense is required.

The money that should be spent on research, is not for the box ticking of the huge databases, but for the understanding the research practitioner has of the field of study, the appropriateness of the research design and methodology that flow from it, the validity of the measuring instrument and the objectivity and honesty with which the research is conducted and the findings interpreted...


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(And that applies in both quantitative and qualitative research.)

The more I see of that, the more I will become a believer again.


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Market Research: Where Is The Industry Going? Callaway Winery Market Research report The Trend Towards Fewer And Larger Farms As Economic Growth Occurs ANNUAL REPORT Trend Analysis El Paso CGP Company PBG annual report analysis Analysis Of Itc Annual Report annual report analysis Analysis Of Annual Report Of Ongc beer companies' annual report Analysis of Hiltlon's annual report Annual Report Analysis-Hinduja Tmt Ltd Telus Annual Report Analysis Verizon Annual Report Evaluation Case 1: Compare the annual reports of a company with the analyses in the Value Line.

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