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| Topic: |
Miscellaneous
|
| Number of pages / Number of words: |
15 / 4169 |
Essay's paper body
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MARKETING CASES
Hallmark Cards ? Creating a Category . . . . . . . . . . . . . . . . . . . . . . . .10
Sears ? Brand Repositioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
Snackwell's ? Creating Consumer Demand . . . . . . . . . . . . . . . . . ...
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. . . .54
Saturn ? Building a Sustainable Brand . . . . . . . . . . . . . . . . . . . . . . . .66
xii © 2001 Vault Inc.
Looking for a new challenge? The Vault Job Board has thousands
of top marketing jobs for all experience levels. Visit www.vault.com. 3
What is a marketer? The allure of brand
management
Marketing encompasses a wide variety of meanings and activities...
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General points of the essay
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MARKET&BRAND MANAGEMENT
Marketing and Brand Management
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