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Considering the population size of India and the mix of urban versus rural population, footwear industry enjoys a huge market size. The middle market segment in India is in the range of 300 million people and steadily growing. Similar to this the lower economic segment is equally large sized. Footwear being more of a necessity than a luxury good has a huge consumer base particularly in a country like India...
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The middle market segment in India is in the range of 300 million people and steadily growing. Similar to this the lower economic segment is equally large sized. Footwear being more of a necessity than a luxury good has a huge consumer base particularly in a country like India.
Target Segment:
Today in India, there is a huge young adult (18 to 30 years) segment that is large and growing...
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