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Measurable outcomes are now expected for marketing programs -- 66 percent of executives say true ROI analytics are marketing's greatest need. But most companies are still using surrogate metrics, such as awareness, instead of ROI measurements.
Fragmentation Follies
Today's marketing quandary stands in stark contrast to the 1950s and '60s, the era when the modern marketing organization was born, and when many of its current leaders grew up...
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For the most part, it was an "Ozzie and Harriet" world of intact nuclear families moving into new homes in expanding suburbs. Everybody read Life or the Saturday Evening Post, took an a.m. and p.m. newspaper, watched the Big Three television networks, gleefully greeted the latest fast-food restaurants, and washed clothes with the same brand-name detergents...
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General points of the essay
10 Greatest Marketing Mistakes
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy
Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
Marketing & Successful Marketing Practices
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Making the Perfect Marketer
The Making of a True Person
wasy of making marketing proposal
Less than one percent
L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data
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