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The importance this environment is situated in the fact that all demand for products or services ultimately derives from people (Cannon 1998).
Recent demographic trends are showing that Australia is becoming a better-educated population and is increasing the number of those in white-collar professions...
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In Kotler et al, it is noted that recent times have “transformed the Australian marketplace from a mass market into more fragmented micro-markets differentiated by age, sex, geography, lifestyle, ethnic background, education and other factors." The implications of this to “Vital Foods†is that they must alter their product and marketing strategies to suit the audience that they wish to target...
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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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