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M&S showed particular strength and popularity among the over 55's achieving 14.4% of votes, reflecting both the loyalty of this age group and the powerful heritage of the M&S brand. ?
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Fiona Bell, business director of TNS FashionTrak, comments: "The broad targeting of the product offering, together with the wide distribution of its outlets, are key factors in M&S winning this award...
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M&S showed particular strength and popularity among the over 55's achieving 14.4% of votes, reflecting both the loyalty of this age group and the powerful heritage of the M&S brand. ?
?
Fiona Bell, business director of TNS FashionTrak, comments: "The broad targeting of the product offering, together with the wide distribution of its outlets, are key factors in M&S winning this award...
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General points of the essay
Banyan Tree – Developing a Powerful Service Brand
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True Brand Loyalty
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Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
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Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal
The role of loyalty programs in behavioral and affective loyalty
Totalitarian Society As Showed
How John Donne Showed His Love
Votes For Sale
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When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
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