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Topic: Miscellaneous
Number of pages / Number of words: 4 / 865
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At that time Apple found itself in a beleaguered state. Jobs has spent the last decade remaking the company and its image by bringing unique and innovative products to the market (Snell & Cohen, 2007). Some of these products include next generation Apple computers, the iPod and the iTunes digital music download service...


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Apple is also moving into the video on demand and wireless arenas with Apple TV and the Apple iPhone.

According to James McQuivey, an analyst at Forrester Research in Cambridge, Mass., revenues from video and music downloads at iTunes and other online outlets will nearly triple this year, from $98 million to $279 million (Keizer, 2007)...


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