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Essay's paper info
Topic: Miscellaneous
Number of pages / Number of words: 17 / 4564
Essay's paper body

Carefully observing and responding to the actions of competing firms is important for them to stay ahead of the competition. Krispy

Kreme, like many others attempts to differentiate their products based on quality, taste, and the Krispy Kreme experience.

TABLE OF CONTENTS

Page

Environmental Aspects 5

SWOT Analysis 10

Marketing Section 12

Conclusion 21

References 22

II...


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Environmental Aspects

There are several barriers to entry including supplier relationships, significant capital investment, and brand development; all of which protect incumbent companies. Mom-and-pop shops can start up quickly and easily, but larger-scale entrants must invest large amounts of capital in order to compete with larger companies, like Krispy Kreme...


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General points of the essay

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