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Steak Sauce, Heinz 57, and some private label steak sauces. These steak sauces are competition on the basis of price. They are specifically targeting Kraft’s A.1. Steak Sauce by almost completely copying their quality, taste, and texture. Their difference (and most likely why they can cut the price so much) is that they are packaging their sauce in a plastic bottle, though it is 11 oz...
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Steak Sauce in the portfolio of Kraft Foods brands? 10 points
CURRENTLY:
- Kraft has spent 15% of its operating revenue on advertising for A.1. Steak Sauce.
- Consumer promotions were 5% of the operating budget.
- Kraft’s revenue on A.1. Steak Sauce was about $150 million in 2002 and operating profit was about $60 million...
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