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Moreover, a "go-ahead" signal would make KFC the first western fast-food chain in China.
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An expansion into China is recommended. The potential size and growth of the market in association with improving political stability makes the Chinese market very attractive. As KFC has been able to successfully expand into the Pacific Basin, and its popularity in the region (large portion of the population is Chinese), the people in China will most certainly find KFC's products attractive...
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As KFC has been able to successfully expand into the Pacific Basin, and its popularity in the region (large portion of the population is Chinese), the people in China will most certainly find KFC's products attractive. In addition, the ready access of quality poultry in the major metropolitan areas and host government emphasis on modernization of this industry can ensure a reliable supply of supplies...
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