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Topic: Miscellaneous
Number of pages / Number of words: 5 / 1164
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Ikea's role in the value chain is to organize suppliers and customers to help them further add value to the organization. Customers are informed of what the business plan provides, and what they are expected to add to the final process, which is transporting the product to its final destination and to finish assembly...


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In a sense the consumer is not just benefiting from value but, creating it as well. This is what differentiated IKEA from the competition and ultimately enabled them to provide at such a low cost. This strategy, on the other hand, will not function if there is failure to achieve the remainder of Porter's core competencies...


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