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“Understanding the Role of Consumer Motivation and Salesperson Behavior in Inducing Positive Cognitive and Emotional Responses during a Sales Encounter,†offers six different hypotheses. These hypotheses address the customer, and where they are in relation to making a purchasing decision. As well, the hypotheses also address how the salesperson should treat the consumer based on where they are within the purchasing phase...
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“Understanding the Role of Consumer Motivation and Salesperson Behavior in Inducing Positive Cognitive and Emotional Responses during a Sales Encounter,†offers six different hypotheses. These hypotheses address the customer, and where they are in relation to making a purchasing decision. As well, the hypotheses also address how the salesperson should treat the consumer based on where they are within the purchasing phase...
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