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It is the chain of understanding that integrates the members of an organization from top to bottom, bottom to top, and side-to-side.
3. In Cooper's Communication Strategy it was a priority to retain key employees who were necessary to the corporation's successful restructuring. "You have to make sure your intellectual capital feels safe and sound, so they can come into work each day and make sure they're still interested in the game...
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"You have to make sure your intellectual capital feels safe and sound, so they can come into work each day and make sure they're still interested in the game. You can't have things in a state of flux day in and day out, so the KERPs (key employee retention program) helped us move forward and ensure we had some level of stability in the business," Cooper says...
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