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Consumers also do not have to buy hair loss remedies. Over a lifetime, an average consumer could spend $18,000 on hair replacement surgery, $46,312 on mechanical solutions, $10,800 on topical solutions, or $18,000 on Propecia® (See Exhibit 1). Merck is challenged to compete with these existing products by differentiating itself by proving Propecia® to be a better product and gaining customers who don't currently choose to buy hair loss products...
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Merck is challenged to compete with these existing products by differentiating itself by proving Propecia® to be a better product and gaining customers who don't currently choose to buy hair loss products.
Limited prescription access and doctors' reluctance to recommend hair loss products are important issues affecting the launch of Propecia®...
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